BS ISO 20252:2019

Comprehensive Standard for Market, Opinion and Social Research

BS ISO 20252:2019 is the definitive standard for market, opinion and social research projects. Developed by the International Organization for Standardization (ISO), this standard provides a robust framework to ensure quality, ethics and data protection compliance across all aspects of the research lifecycle.

Adhering to BS ISO 20252:2019 is vital for research organizations seeking industry accreditation and recognition. It demonstrates a commitment to best practices, safeguarding participant privacy, and delivering reliable, actionable insights to clients.

Key Benefits of Implementing BS ISO 20252:2019

Quality Assurance

• Establishes consistent quality management systems and processes
• Ensures research design, data collection and analysis meet rigorous standards
• Provides a framework for continuous improvement and error prevention

Ethical Compliance

• Mandates adherence to ethical codes of conduct for research professionals
• Safeguards participant privacy, consent and data protection
• Promotes transparency and accountability in research practices

Operational Excellence

• Optimizes project management, resource planning and workflow efficiency
• Enhances collaboration, communication and knowledge sharing
• Facilitates the adoption of best-in-class tools and technologies

Competitive Advantage

• Demonstrates commitment to quality and ethical standards
• Strengthens credibility and trustworthiness with clients and stakeholders
• Differentiates the organization in a crowded market

Comprehensive Guidance for Research Professionals

BS ISO 20252:2019 provides detailed guidance on all aspects of market, opinion and social research, including:

• Terminology and definitions
• Organizational structure and responsibilities
• Project design and planning
• Data collection, processing and analysis
• Reporting and dissemination of results
• Quality management and continuous improvement
• Ethical considerations and data protection

Whether you're a research agency, consultancy or in-house research team, implementing BS ISO 20252:2019 will help you deliver high-quality, ethically-sound research that meets the evolving needs of your clients and stakeholders.